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Creating effective landing pages for your pay per click campaigns
You've set up your account with Google Adwords and Yahoo's search marketing and your ads are up and running but have you set up effective optimised landing pages for your visitors?A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go.
Here are some tips to create an effective optimized landing page for your pay per click campaign:
1) Focus on converting visitors to buyers.
The landing page should be about your product or service and not contain links to other sites and ideally no additional advertisements. When people arrive at your landing page, they should already be ready to buy and are trying to either:
a) Get more information about your product or service
b) Find the "Buy now" button Use the search term on the page, because searchers will key into the section of the page with their search term. If the search term is "buy skidoo" then have a button that says "Buy Skidoos Here". Don't distract them - give them what they want.
2) Customize your landing page for each keyword
Use a different landing page for each group of key phrases. If you sell seadoos and skidoos, don't use the same landing page for each. Create a new landing page for each product (or each group of products) and send the clients directly to the page they are interested in.
3) Give them accurate precise information
If they are not yet sold on your product or service, then they are going to be looking for more detailed information when they arrive at your landing page. Give it to them. You have to convince them that you have the perfect product or service to solve their problem. If they run out of information before they make a commitment to buy, then you have lost them. Nobody will spend money until they are convinced that your product or service is the right choice for them.
4) Tell the reader what you want them to do
Use calls-to-action. If you want them to buy your product, than tell them often how to do it ("Click here to buy"). If you want them to call you, post the number up with instructions ("Call us now at 0800 000 000 "). Repeat it throughout the text, then again in big and bold at the end.
5) Use relevant product pictures and graphics
Use pictures to sell your product or service. Pictures of the product or pictures of satisfied customers sell. Use them - and use them often.
6) Carry out effectiveness landing page tests frequently. Test Test Test!!
Set up two landing pages to see which one converts better. Set up two identical ads and send one to each landing page, then compare conversion rates for each page. Figure out why one converts better and try to improve the other one. Then, run more tests until you are completely satisfied with the results.
Other Search Engine Marketing Articles that might be of interest:
+ The ideal website for search engine marketing success!
+ Google continues to dominate the UK search engine marketplace
+ How search engine optimization fits into the rest of your online business.
+ The challenge of getting a listing on Google.
+ Validating your website for better Search Engine Optimization
+ Developing quality content is the key factor in search marketing success.
+ The Key to Successful Search Engine Marketing - Use both Search Engine Optimisation and Pay Per Click Advertising.
+ Paid Directory Submissions - Top 10 Tips
+ Googles cache and other useful research tools
+ Selecting the right search engine marketing and optimization services company
+ Search Engine Marketing Services : The Business Case
+ SEO Quick Start - 3 things you can do to improve search engine rankings immediately
+ Google Page Rank Explained
+ Directory Submission Checklist
+ Protecting your Search Engine Rankings for the future
+ Is your website doomed for failure before you've built it?
+ Getting one way inbound links. 5 Major strategies.
+ Creating a solid base for your search engine marketing
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