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Ensuring an error free website! Examine your website hosting company.
Is your website fully functional and tested without errors? If not, and you have broken links or sections of your website that cause errors it is important that you address these problems immediately.
Not only will it look unprofessional for you from your customers' perspectives, but errors within your website can detrimentally affect your search engine rankings. This is especially prevalent with Google. Google seems to have little tolerance for websites with errors where pages, images or links don't load, and we have seen websites that are ranking in the top 10 quickly lose positioning and almost vanish from search engine results.
If the website errors are due to web pages not loading where they are linked correctly, you should take a look at the web hosting company you are using in case:
- Their server is too slow for your website;
- Are their servers at capacity for the amount of websites hosted on their servers?
- Or are their web servers unstable and go down quite often.
No matter what the reason; ask your web hosting company what they are doing about it. If they don't fix the problem quickly, then find a new web hosting company.
- Don't accept excuses where they are not going to fix the problem in a timely manner
- There are a lot of hosting companies around, so there is no reason why you should settle for poor quality.
- While cost is not always indicative of whether or not a web hosting company is going to provide a quality service we have seen expensive web hosting companies provide low quality hosting services, and low cost companies provide high quality service, don't just choose a cheap web hosting company thinking you may save a couple of hundred dollars a year or so.
- If your site has consistent errors, and you lose positioning in the search engines then it will cost your business a lot more than a couple of hundred dollars a year.
What do you need to do to find out if your website has errors?
- Manually check your website by having a few different users navigate through it. Make sure all links work correctly, and that all images are showing where they should be.
- Look at your web statistics reports to find out if any errors are showing. If you don't have these types of reports for your website, change hosting providers straight away!
Other Search Engine Optimizarion Articles you might find of interest:
+ Why DMOZ is so important to search marketing success - A guide to the Open Directory Project
+ The best resources for learning about search engine optimization
+ Introducing the three Google Search Bots. How Google Indexes your website!
+ Google Sitemaps Explained - How to Get Your Site Indexed
+ Search Engine Optimization Fundamental Concepts
+ Optimize your website for the search engines then worry about design
+ Checklist for setting up a search engine friendly website
+ Setting up your web pages for Search Engine Success
+ Creating a good web site structure is crucial to both your visitors and achieving a good rank with the major search engines.
+ Ensuring an error free website! Examine your website hosting company.
+ Search Engine Copywriting. What does it mean?
+ The latest Google update and what it means for your business!
+ What can you do if your keywords are too common?
+ Convincing your organisation to use search engine optimization as part of the marketing mix.
+ 5 Simple, Effective On Page Search Engine Optimization (SEO) Techniques
+ Technical Issues that can effect your Search Ranking
+ Creating a web page that optimized for the search engines and your vistors?
+ Are Recipricol Links still as effective at improving search rankings?
+ Advanced Search Keyword Optimization
+ On Page Optimization: Essential for effective off page optimization
+ Google's Giant Sandbox
+ Keywords, Competition and Getting to Number 1
+ How to prevent duplicate content with effective use of the robots.txt and robots <meta> tag.
+ Simplified Search Engine Optimization
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