Google Page Rank Explained
Page Rank (PR) is Goggle’s way of measuring the quality and relative "importance" of your website to searchers. Its purpose is to give web surfers an idea of the importance of a website.
Page Rank is measured on a scale of 0 to 10. Your Page Rank depends on the amount of web pages that link to yours, and the PR's of each of those pages. It can take up to three months for a new website to be assigned a Page Rank - depending on when Google decides to do the Google Update, where all websites' PR's are reviewed.
A thousand links from pages with low Page Ranks can eventually achieve as high a PR as that from a few web pages with high PR's. Some website owners research the value of a potential link partner's PR before deciding whether or not to link with them. It's true that a web page with a high Page Rank can pass on a high PR to you, but this can be offset if the page has too many links on it, because the PR is distributed proportionally to all the web pages it links to.
A page with a low PR may be worth linking to. The website may be very new and you will have to wait for the Google Update before the value of linking with that website can be determined. Never link with a website merely because they have a high PR - consider the content of the website and it's relevance to your target market as well.
Misconceptions Addressed: A High Page Rank does not mean you will rank at the top of Goggle’s results pages; it merely means that your website is well established on the Internet and if it is listed in the Google Directory, www.directory.google.com, it will be listed above similar websites with a lower Page Rank.
It is debatable, but the only true benefits of a high Page Rank is that visitors that come across your site and see on the Google Toolbar that you have a high rank may perceive you as a more professional business and that you are more likely to receive more hits from the Google directory.
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