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Checklist for setting up a search engine friendly website: On page optimization techniques
As it's the start of a very Happy New Year, (I'm a natural optimist at heart or maybe it's the intravenous brandy drip still filtering through my system!) I thought I'd share some of our techniques for optimising a website structure and web page layouts.
Site Structure Checklist
+ Optimize your site home page – REMOVE extensive graphics, flash, video components and splash pages
+ Create a site map page / link site map on all Web pages
+ Minimize directory depth / remove extraneous directories
+ Remove session variables from dynamically created Web pages
+ Place keywords in your URLs, directory and file names
+ Choose a navigation scheme that allows search engine crawlers to index your site
+ Create multiple sub-domains for the different types of products or services you offer
Individual Web Page Layout Checklist
+ Optimize Title Tags - for both the Search Engines and client interest
+ Use keywords and phrases in the Body text
+ Where appropriate, place keywords in heading text and in all relevant links
+ Use ALT text for all images, including any logo or header images
+ Place any JavaScript or CSS Style Sheets in external files
+ Add a different, descriptive and relevant Meta Description for all pages
+ Add a different, descriptive but relevant Meta Keywords for all pages ( ignored by Google)
+ Link to a site map page from every page
+ Place a consistent statement in the footer of each Web page which includes your most important keywords
+ Use A HREF text Links for any site Navigation
For a fuller explanation of setting up your website and individual pages please visit:
http://www.e-prominence.co.uk/knowledge-base/search-engine-optimization-articles/article-18.htm and http://www.e-prominence.co.uk/knowledge-base/search-engine-optimization-articles/article-19.htm
Other Search Engine Marketing Articles that might be of interest:
+ The ideal website for search engine marketing success!
+ Google continues to dominate the UK search engine marketplace
+ How search engine optimization fits into the rest of your online business.
+ The challenge of getting a listing on Google.
+ Validating your website for better Search Engine Optimization
+ Developing quality content is the key factor in search marketing success.
+ The Key to Successful Search Engine Marketing - Use both Search Engine Optimisation and Pay Per Click Advertising.
+ Paid Directory Submissions - Top 10 Tips
+ Googles cache and other useful research tools
+ Selecting the right search engine marketing and optimization services company
+ Search Engine Marketing Services : The Business Case
+ SEO Quick Start - 3 things you can do to improve search engine rankings immediately
+ Google Page Rank Explained
+ Directory Submission Checklist
+ Protecting your Search Engine Rankings for the future
+ Is your website doomed for failure before you've built it?
+ Getting one way inbound links. 5 Major strategies.
+ Creating a solid base for your search engine marketing
Should you require further information about our search engine optimization services please feel free to fill out our enquiry form or call us on 0845 658 0330.
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