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Pay Per Click Advertising FAQs @ e-Prominence

We've compiled a list of the most frequently asked questions in relation to pay per click advertising and our pay per click managed services.

If you still feel that we havn't answered your question fully please email us. Should you wish to discuss any of these services with us please call us on 0845 658 0330 or fill in our Search Engine Marketing Enquiry Form and one of our consultants will contact you shortly.

1. What is Pay Per Click Marketing?
2. Why do you need Pay Per Click Search Advertising?
3. What is involved in your pay per click service?
4. Why outsource pay per click management to a specialist company?
5. How much does your pay per click service cost?
6. What ROI will I get from outsourcing my current campaign?
7. Which are the main PPC engines?

1. What is Pay Per Click Marketing?

Pay per click advertising (PPC) is a search engine marketing technique that requires you to pay a fee every time someone clicks through to your website from an advert you've placed in a search engine's results. Therefore, you only pay each time someone visits your site. PPC is both very cost effective and provides you with highly targeted search traffic. An effective well targeted PPC campaign is now an essential parketing of a companies online marketing mix.

2. The Business Case - Why do you need Pay Per Click Advertising?

Over 85% of all searches for products, services or information are done via the 4 major search engines. A properly setup and managed PPC advertising campaign can provide huge volumes of traffic and resulting sales leads.

PPC advertising offers an excellent alternative to achieving natural free listings on search engines through search engine optimisation (SEO) services. Implementing effective SEO can be time-consuming and can take several months before you start seeing results. Some PPC Campaigns can be setup within 15 minutes and can provide immediate results.

3. What is involved with your pay per click service?

Our pay per click service involves implementation of our proven staged approach, which includes Objectives/Planning, Keywords Research & Selection, Creative Ad Writing, Bid Management, Setup Conversion/ROI Tracking, Conversion Optimisation and Ongoing Management.

Although each website is different and each requirement for a PPC campaign varies, projects typically take a week to complete. Upon implementation you will receive relevant traffic and potential sales leads immediately.

4. Why outsource pay per click management?

Our clients outsource to us for any of the following reasons:

We save up to 40% on bid prices using state-of-the-art PPC bid management tools
Lack of time to properly implement and manage own pay per click campaigns
Poor click-through rates (CTR) or lack of impressions/clicks
The costs of outsourcing PPC advertising are less than the savings we make on bid prices.

5. How much does your pay per click service cost?

We charge a maximum of 12% of your monthly pay per click budget. If you are spending large monthly budgets on PPC advertising then we will negotiate our management fee. In all cases our management fees are less than the savings and performance improvements we make by implementing best practices and utilising state-of-the-art bid management technology.

6. What ROI will I get from outsourcing my Pay Per Click advertising?

This level of ROI depends on how well your current campaigns are being managed, how much you are spending and which search engines you are using.
For example, if you are spending over £2,000, have average click-through rates on your ads and are not utilising 3rd party bid management technology to find bid gaps on engines like Yahoo Search & Miva – then outsourcing to us would save you money while improving the volume of traffic to your site. Before we take on a currently setup PPC advertising campaign, we build an ROI plan to show the forecast savings and performance improvements we would give.

7. Which are the main PPC engines?

The PPC engines serve varying geographical markets and have different percentage shares of the global search market. The major PPC engines are Google Adwords and Yahoo search.

The main global PPC engines are:

Google AdWords
Yahoo Search Marketing(Formerly Overture)
Miva (Formerly Espotting)
Mirago
MSN Adcenter ( Launching middle of 2006)

Should you wish to discuss any of these services with us please call us on 0845 658 0330 or fill in our Search Engine Marketing Enquiry Form and one of our consultants will contact you shortly.

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