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Search Engine Optimization FAQs @ e-Prominence

We've compiled a list of the most frequently asked questions in relation to search engine optimization (SEO).

Should you wish to discuss any of these services with us please call us on 0845 658 0330 or fill in our Search Engine Marketing Enquiry Form and one of our consultants will contact you shortly. If you still feel that we havn't answered your question fully please email us.

1. What exactly is search engine optimization (SEO)?
2. The business case for search engine optimization?
3. What is ethical or best practice search engine marketing?
4. What’s involved in our SEO service?
5. How is my site performing currently with the search engines?
6. What Return-on-Investment (ROI) can you expect to achieve?
7. How long does it take for SEO to start working?
8. How much does an SEO project typically cost?
9. Do our search optimization services come with any guarantees?

Q1. What exactly is Search Engine Optimisation (SEO)?

This is the science of improving and optimising your web site so that the site has the best opprtunity of appearing at the top of search engine listings for your chosen keyword search terms and phrases. Search engine optimisation (SEO) requires far more work nowadays than just optimizing meta tags and titles. Any SEO work undertaken should should only involve ethical and approved search engine optimization methods. Read more about our ethical search engine optimization approaches.

Q2. The business Case for search Engine Optimization?

Unfortunately the old adage 'built it and they will come' just doesnt work with the world wide web. Each of the major search engines has its own rules for listing web sites, so if you don’t play by the rules you will never get listed. Alternatively, you will be ranked so low that you are invisible to your target market. Over 85% of all searches online are done via search engines. A well optimised website can therfore provide huge volumes of traffic and resulting sales leads.

Q3. What is ethical or best practice search engine marketing?

This means adopting safe strategies that are consistent with the guidelines provided by the search engines and search engine marketing industry as awhole. We have zero tolerance of any person or agency that advocates the use of non-ethical SEO techniques and spamming. As members of the SMA-UK we are only allowed to carry out ethical, best practive SEO strategies and techniques.

Q4. What’s involved in our SEO service?

Our SEO service involves implementation of our proven strategy, which includes Keywords Research & Selection, Content Development, Site Optimisation, and Link Building. Read more about our approach to search engine optimization.

Q5. How is my site performing currently with the Search Engines?

There are a number of simple checks that you can make to determine this, including analysing search engine inclusion, link popularity, search engine positions and by simulating how search engines see your site. If you would like a free assessment that tells you how well your site is currently performing; email us or call us on 0845 658 0330

Q6. What Return-on-Investment (ROI) can you expect to achieve?

This depends on several factors including; your products or services, your industry sector; size of potential market and size of geographical target market. Before starting on any SEO campaign, we help you research your target market potential and build an ROI plan to determine whether investment in SEO services is possible and the best course of action to implement.

Q7. How long does it take for SEO to start working?

As an ethical search engine marketing company, our policy is to have a long term relationship with clients in order to achieve ROI objectives discussed at the outset. We avoid running SEO campaigns that will deliver only short term temporary traffic. After the initial project setup and implementation plan has been agreed we recommend a minimum of a 12 month contract whereby we continue to analyse, report and improve your SEO campaign to deliver long term results. Actual results can normally be achieved after 4 to 6 months. SEO is not however a short term solution and any company offering instant results should be avoided at all costs as this could involve unethical strategies that can lead to your site being banned from the search engines.

Q8. How much does an SEO project typically cost?

We are an SEO consultancy, therefore we only charge for the time it takes to implement and manage your SEO campaign. The cost depends on your requirements, the complexity of your site and the breadth of your product range. A fully managed search engine optimization service can range from £4,000 for a fairly simple project upto £20,000 a year for a very large and complex site with a large product range.

Q9. Do our Search Marketing services come with any guarantees?

With our pay per click (PPC) advertising, the volume of searches and therefore search engine positions can be guaranteed. However, due to the nature of natural or organic search engine optimization it is impossible to offer specific guarantees. At the outset of our managed SEO services we discuss your website goals and objectives and implement an effective set of metrix and measureables to enable us to effectively analyse the success of your SEO project. Any company that guarantees search engine positions for natural listings should be avoided at all costs.

Should you wish to discuss any of these services with us please call us on 0845 658 0330 or fill in our Search Engine Marketing Enquiry Form and one of our consultants will contact you shortly.

Search Engine Marketing and Optimization Services