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Our Approach to Pay Per Click Management Services (PPC)

Whether you're looking for a complete outsourced pay per click (ppc) management service or just a helping hand to set up your ppc campaign we usually follow a similar structure when advising clients.

Our Pay Per Click Search Marketing projects typically follow this framework. Although each organisation has different objectives for their PPC Campaigns, this framework provides us with a solid starting point for each project.

Phase 1 - Pay Per Click objectives & campaign planning

Define and agree an overall PPC Advertising Budget
Choose appropriate Pay Per Click Search Engines depending on geographical location and target market
Determine project success criteria including ROI, together with appropriate conversion mechanisms e.g. leads, sales, downloads etc.
Define reporting requirements and website analysis metrics

Phase 2 - Determine relevant keywords for the PPC campaign

Identify all relevant keyword search terms and choose an appropriate selection depending on campaign goals and requirements
Identify the most cost effective search terms, taking into consideration popularity, relevance and cost per click
Review competitor strategies and highlight any successful campaigns

Phase 3 - Writing effective Copy for PPC ads and landing pages

Create effective adverts using best practice guidelines to generate the highest click through rates.
Agree a "call to action" message to improve click through's whilst minimising inappropriate traffic
Implement improved and more appropriate landing pages to improve conversion rates after the visitor has clicked through to your site

Phase 4 - Pay Per Click Search Services - Project implementation and monitoring

Agree a maximum cost per click for all keywords and determine daily / monthly budgets taking into consideration the overall campaign budget
Continually optimise the PPC campaigns to improve click through's and reduce overall cost per clicks through effective testing and ad creation
Provide ongoing advice and monitoring of the campaigns across all the PPC search engines
Provide timely reports for all key personnel on an ongoing basis.

Should you wish to discuss any of these pay per click services with us please call us on 0845 658 0330 or fill in our Enquiry Form and one of our consultants will contact you shortly.