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Pay Per Click (PPC) Management Services

A well managed pay per click campaign can prove very cost-effective in comparison to other online marketing strategies, and produce immediate results.

1. Pay Per Click Launch - Ideal for new websites and re-launches
2. Pay Per Click Audit - Ideal for existing PPC accounts
3. Pay Per Click Management - Outsource all your PPC campaigns
4. How we approach PPC Advertising - How we approach PPC Projects

The Pay Per Click Marketplace

The pay per click (PPC) services marketplace is currently dominated by Google Adwords and Yahoo Search Marketing (formerly Overture) Service. MSN and Ask Jeeves are likely to become major players when they launch their own PPC service later this year. The other two major UK pay per click search marketing opportunities come from Mirago and Miva (formerly Espotting)

The primary attraction of pay per click services is in its ability to distribute advertising across a vast network of websites and search engines. The larger the PPC service's network, the higher the bids that advertisers will be willing to make for top positions. The pay per click services advertising model is pretty simple: advertisers bid for specific and relevant search terms then, when a searcher clicks on the advertisers ad, the advertiser is charged according to the amount they have bid.

Advantages of Pay Per Click advertising?

The best way to look at PPC is to think of it as an extremely targeted form of paid advertising. As with all advertising, a certain amount of discipline is required in order to achieve a good return on investment (ROI). This discipline is possible with PPC because the PPC model affords advertisers a high degree of control over their expenditure, and the ability to easily measure the outcomes of their campaigns.

Pay per click search marketing services can give definitive and immediate results. In summary we can say that Pay Per Click Search Advertising Affords advertisers the following key benefits:

Only highly qualified visitors will visit your website
With Pay per Click advertising you see immediate results with Google Adwords and within a few days with Yahoo Search Marketing
It is relatively quick and inexpensive to get your campaigns started
You only pay for actual visits to your website
You can target your audience with a much higher degree of accuracy. i.e by geographical areas
Pay per Click offers a great deal of flexibility and control
PPC campaign performance can be easily measured

If you have just launched a new website then check out our Pay Per Click Launch Service. If you already have a pay per click account but would like advice on improving it's success then try our Pay Per Click Audit Service.

Find out how we approach a typical pay per click project?

What to do next?

Should you wish to discuss any of these pay per click services with us please call us on 0845 658 0330 or fill in our Enquiry Form and one of our consultants will contact you shortly.

Latest Pay Per Click Advertising Articles

10.04.2006
Is pay per cick the right advertising medium for your company?
Pay Per Click (PPC) advertising, which is also known as pay per performance or paid search, remains one of the quickest direct ways of promoting your business, and driving targeted traffic to your website.

03.04.2006
How to detect click fraud within your Pay Per Click Search Campaigns
"Pay-per-click," by far the most popular form of online advertising, has recently came under fire as charges of rampant "click fraud" gather steam on the Web. Google and Yahoo Search Marketing earn the majority of their money through sales of pay per click advertising to thousands of online merchants, companies, and search marketing professionals.

21.03.2006
Creating effective landing pages for your pay per click campaigns
You've set up your account with Google Adwords and Yahoo's search marketing and your ads are up and running but have you set up effective optimised landing pages for your visitors?A landing page is the page you create to convert your PPC traffic into sales. This page should get your potential customers (that you have already paid for!) to go exactly where you think they want to go.