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Our Approach to Search Engine Optimization (SEO)

Whenever we take on a Search Engine Optimization Project we follow a very simple and methodical approach with all our clients. This approach to search optimization can be seen below.

Phase 1 - Search engine optimization objectives & project planning

Assess your websites' current situation, determining previous use of, and experiences of any search engine optimization services in the past
Define project objectives and produce a project plan with realistic timescales
Define your websites key performance measurables and setup a reporting and metrics framework using ClickTracks
Carry out a thorough competitor analysis to determine any successful SEO strategies

Phase 2 - Keyword Research and Planning

The most important aspect of any search engine optimization project. We determine all relevant keyword searches used by your visitors and select the most appropriate keywords taking into account your project objectives.

Phase 3 - Website technical audit and on page optimization

Improve the websites general search engine friendliness by improving the site structure, navigation and internal links.
Design and develop highly optimized web pages aimed at improving search engine rankings and improving site content for your visitors
Design and implement a template for all future changes made to the site
Provide any necessary training to key members of staff to ensure quality
Develop a strategy for keeping the site fresh and up to date, thus improving search engine rankings on an ongoing basis.
Implementation of a search engine friendly site map

Phase 4 - Link building strategy, implementation and development

Increase the number of incoming links to your site through submission to relevant search engine directories, and other niche or authority sites, together with appropraite search engine submissions
One off manual submission to the main search engines and implementation of a Google sitemap as appropriate

Phase 5 - Project implementation and monitoring

Monitor and measure results of the SEO campaign in relation to site measurables and objectives using a suitable website analysis package. Our preference is Clicktracks.
Implement contunuos improvement strategies and continue to develop and monitor incoming links
Implement on page elements that can help improve the conversion rates

What to do next?

Learn more about any potential SEO problems with an SEO Audit Report

Should you wish to discuss any of these search engine optimization services with us please call us on 0845 658 0330 or fill in our Enquiry Form and one of our consultants will contact you shortly.