Website Analysis, Measurement and Metrics @ e-Prominence
The biggest issue facing website analysis and measurement today is not the technology or software that's currently available, but knowing what to measure and why!
With many companies having bought a technology solution in the past, the main challenge now is to define what are the most relevant metrics to the business and how to effectively and efficiently report and analyse against them.
Most companies are at the ‘going beyond Webtrends’ phase of web measurement, where they want to know more than just basic site stats such as page impressions, unique users etc. Most of all, companies want to measure return on investment so the focus is on response rates, conversion rates, cost per sale, sales volumes and trends etc.
E-mail, SMS, online advertising and other interactive campaign analytics requirements are on the increase as clients seek to justify and optimise online marketing spend at a micro level. A huge area for website analysis is obviously Search Engine Marketing and Pay Per Click Campaigns.
We have teamed up with ClickTracks.com to offer our clients the best integrated yet simple to use software solution available today
ClickTracks is a web analytics program that literally shows marketers why visitors do what they do. Perfect for those interested in PPC marketing, SEO, web design, usability, or those with eCommerce storefronts—including direct support for Yahoo Stores and Miva Merchant. Visual interface, insightful reports, affordable price point.
Download ClickTracks Analyzer Brochure
Download ClickTracks Pro Brochure
Download ClickTracks Bid Hero Brochure
Should you wish to discuss any of these services with us please call us on 0845 658 0330 or fill in our Search Engine Marketing Enquiry Form and one of our consultants will contact you shortly.
search engine marketing services | search engine optimization services | pay per click services | link building | website analysis | consultancy | keyword research | competitor research
© 2006 e-Prominence Limited. Internet Marketing Consultants, Scotland
